Work With Us | NYC Super Mom

Helping NYC family discover more, stress less

NYC Super Mom is a trusted family lifestyle media platform helping parents discover the best of New York City — from family attractions and events to local businesses, dining, shopping, travel, and money-saving finds.

Every recommendation is personally researched and curated to help busy families spend less time planning and more time creating meaningful memories.

Beyond sharing what to do, we use our platform to uplift the NYC community — spotlighting women-owned businesses, small local entrepreneurs, and experiences that celebrate diverse and underserved communities. Learn More About Our Social Impact

Let’s Work Together

We partner with brands, destinations, attractions, tourism organizations, and family-focused businesses to create authentic content that connects with NYC families.

📧 nycmomsuper@gmail.com 📱 @nyc_super_mom

About NYC Super Mom

Founded by a Wall Street executive and first-generation immigrant with 20+ years of experience in strategy and finance, NYC Super Mom brings a thoughtful, research-driven approach to family lifestyle content.

What began during the pandemic as a resource to help fellow parents navigate NYC has grown into one of New York City’s trusted family platforms.

Today, every recommendation is shaped by careful research, firsthand experience, and a deep understanding of what busy families truly value. Through an authentic mother-and-child perspective, NYC Super Mom creates relatable stories that help families discover experiences they can trust — while helping brands connect meaningfully with NYC parents through strategic, engaging storytelling.

Why Brands Partner with Us

NYC Super Mom goes beyond sponsored posts to create strategic campaigns that build trust, inspire action, and connect brands with NYC families.

Our unique combination of business strategy, local expertise, and authentic family storytelling allows us to create content that feels natural to our community while helping partners achieve their goals.

Our approach combines:

✔ Strategic campaign planning ✔ Authentic family storytelling
✔ Deep understanding of NYC families ✔ Thoughtful research and curation
✔ Long-term community trust

What did our parters say

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“Working with Shirley was a truly positive experience. In an industry where you never quite know what you’re going to get from a creator, she stood out. She created thoughtful, story-driven content that felt authentic to her audience and captured the heart of Asheville beautifully.

Shirley knows her community well and brought excellent communication, creativity, and attention to detail from start to finish. Her work was so inspiring that it made me want to experience my own city in a new way.”

— Asheville Tourism Partner

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“American Dream collaborated with NYC Super Mom to showcase our attractions, and Shirley was an absolute pleasure to work with. She was responsive, collaborative, and quickly understood the vision and goals of our campaign. It's clear that Shirley takes the time to truly understand each brand's objectives and creates content that feels authentic while delivering on those goals. She was professional throughout the entire process, and we'd be happy to work with her again on future campaigns.”

— American Dream Partner

What we cover

🗽Family Attractions: Museums, entertainment, seasonal experiences, and hidden gems.

❤️ Local Businesses: Supporting small businesses, women-owned brands, and community organizations.

🍽 Food & Shopping: Kid-friendly restaurants, local favorites, shopping, and family finds.

🎟 Free Events: Helping families discover the best free things to do across NYC.

💰 Deals & Savings: Smart ways to experience more while spending less.

🧳 Family Travel: Weekend getaways, destinations, and travel inspiration.

Trusted by leading brands, institutions & family experiences

NYC Super Mom has partnered with global brands, iconic NYC institutions, tourism organizations, and family-focused companies to inspire millions of families through authentic storytelling.

Disney

FIFA World Cup

Metropolitan Museum of Art